Academia.edu Adds Analytics To Bring Transparency To How Research Spreads

Far away from Silicon Valley is another echo chamber in the Ivory Tower, except there's very little transparency there about how content and ideas spread. Academia.edu, a social network for researchers, just unveiled an analytics dashboard that's meant to help scientists and other academics understand how their work is being read and distributed. It's a difference from an older, more opaque world in which researchers vied to get into elite journals like the New England Journal of Medicine. "To be a successful academic, it's becoming as important to have an established web presence as it is to be published in a journal and it's going to be increasingly critical," said CEO Richard Price.

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